In 2002, I had the opportunity to photograph Phillip Seymour Hoffman with his brother Gordy Hoffman at the Sundance Film Festival for Premiere Magazine. He came in with Gordy and Todd Louiso, the director of Love Liza. They were all kind of tired and didn’t want to do much. I asked Gordy if he could pick up Phil and then it turn into a wild goof fest. I sent the picture to his agent.
When I saw that Phillip Seymour Hoffman died, I was so sad. Even though he wouldn’t remember me, I have photographic memory of the whole shoot. When you take portrait of someone and spend that time together collaborating, you feel like you know them.
Two years later I had another shoot for Newsweek of a play that he was in with Vanessa Redgrave. I was just shooting the publicity scenes with a bunch of other photographers including the amazing Mark Peterson. At the end of the shoot, I went up to PSH and said hi. PSH of course did not remember me and was kind of grumpy. I described the shoot and he said, “Oh actually they sent me that photo of my brother and I its hanging on my wall. I said, ” I sent you the photo.” Then he smiled and said thanks.
It’s only weird if it doesn’t work. A Bud Light ad campaign, shot by Bryan Tarnowski.