Always challenging and changing expectations of the world of photography, Red Bull are now pointing their camera lenses down unconventional avenues. This new chapter in photography had its birth at dusk on a Frankfurt rooftop when Max Riché, cutting-edge art photographer based in Paris, and trial-biker Petr Kraus took the idea of movement deconstruction to a whole new level in The Morphing Project.
In summer 2013, Riché and Kraus morphed a founding principle of photography – illustrated first in Eadwaerd Muybridge’s “Le Galop de Daisy” – from inspiring to outstanding. Harmonizing their disciplines, Riché and Kraus choreographed a sequence of tricks and jumps, so Riché could capture Kraus evolving from layman, in street clothes, to an athlete at the top of his game, in full kit, in one simple, beautiful image,
The astounding project set the bar for the many pioneering projects that will follow it into the Red Bull Content Portfolio.
Deep. Really Deep. Photo by Forest Woodward
Wonderland Trail in Mount Rainier National Park. Photo by Matt & Agnes Hage
Helo. Photo by Bud Force
Night light. Photo by Blake Gordon